AMBASSADOR PROGRAM
The SCoP Ambassador Program recognizes members of the Scaling Community of Practice who actively contribute to advancing the field of transformational scaling. Through thought leadership, knowledge sharing, convening, and governance, Ambassadors help strengthen the global movement dedicated to making scaling standard practice. By earning the SCoP Ambassador certificate, the holder has demonstrated meaningful engagement with the Scaling Community of Practice through one or more verified contributions.
Program Overview
The SCoP Ambassador Program offers flexible pathways for members of the Scaling Community of Practice to contribute to advancing transformational scaling in development and climate solutions. Participants choose how to engage depending on their interests and availability. Each pathway involves practical contributions such as content creation, knowledge sharing, convening peers, or shaping the community’s direction, supported by light guidance and promotion from the SCoP Secretariat. In recognition of their contributions, participants receive a verified Scaling Ambassador digital credential issued via Certifier, which can be shared on LinkedIn and other professional platforms to showcase their role in strengthening scaling practice globally.
How to participate
- Choose your track: LinkedIn post, Member Story/blog, webinar, or Executive Committee.
- Email the Secretariat at ambassador@scalingcop.org with a one-line description of your idea or interest. We will respond within one week.
- We will provide guidance, technical walk-throughs (including LinkedIn Group permissions), and light editorial support.
- Receive and publish your SCoP Ambassador badge by email, shareable directly to LinkedIn.
Certification
Our digital badges provide a verified way to recognize and showcase skills, achievements, and contributions within the Scaling Community of Practice. Learn more about certification on our Certifier page.
For LinkedIn
Recipients can display their certification badges on LinkedIn, helping them highlight their expertise, strengthen their professional profile, and connect with others in the field.
For Email
Badges can be embedded in email signatures, allowing members to demonstrate their credentials and affiliation with SCoP in everyday communications.
For Your Website
Organizations and individuals can showcase badges on personal or institutional websites, reinforcing credibility through verifiable, online credentials.
Overview
Overview
- Write a 100–150 word post on any scaling topic that interests you. You do not need to align with Secretariat priorities: your perspective and experience are the point.
- Or, you can simply share SCoP posts on your page.
- For either approach, just be sure to tag @Scaling Community of Practice.
Participant Benefits
- Featured on SCoP’s LinkedIn page (2,000+ followers)
Frequency required for a SCoP Ambassador badge: One post or three re-shares a quarter.
What the SCoP Provides
- Guide & example posts
- Support with LinkedIn Group technical issues
- Optional editorial feedback
Guidance
Posting Guide for the SCoP LinkedIn Group
This guide defines how ScoP members can become Ambassadors by engaging with the group on LinkedIn. Other avenues for becoming an ambassador include writing blogs or research articles, developing tools, hosting webinars, and joining our Executive Committee.
A technical note:
The SCoP has a LinkedIn page and a LinkedIn group. The group is where members can engage directly with one another. The page is for the Secretariat to share updates on the Community.
Eligibility requirements
In order to gain eligibility for the ScoP ambassador program through LinkedIn engagement, members must either:
- Write one LinkedIn post on our Group page each quarter
- Re-share three SCoP LinkedIn posts on your page each quarter
Posting guidelines
We are very open to a variety of content and purposefully do not make suggestions about specific topics or themes. We have only three rules for content:
- Content must be related to scaling.
- Content cannot be too overtly self-promotional. We want to hear about your work, but in a context that others can learn from. No advertisements please.
- Use respectful and inclusive language.
However, we are happy to review posts.
Best practices
The following are not rules, but we want to share some best practices.
- Use visuals: Infographics, quotes, and images boost visibility.
- Keep it short: Posts under 300 words perform better.
- Be authentic: Speak from your experience and passion.
- Don’t worry about perfection: Engagement is about connection, not polished interactions.
- Timing: Post on weekdays, ideally early morning or late afternoon.
- Links: Include links to resources, articles, or events when relevant.
- Lessons learned: Focus on lessons learned and the “so what” of your activities. Avoid simply reporting out on what you did.
- Ask questions: Use open-ended questions to spark discussion.
- Respond to comments: When responding to comments, be curious and inclusive. Keep the conversation going.
- Use hashtags: These expand your reach, invite expertise into the conversation, and encourage participation from quieter members.
- Examples: #SCoP, #ScalingSolutions, #Sustainability, #Development, #Innovation, #Adaptation
- Tag members who have worked on similar themes.
- Mention speakers from past webinars or events.
- Use phrases like: “@Name, would love your take on this!” and “@Name, didn’t you work on something similar in [country]?”
Overview
Overview
- Develop an article demonstrating a key insight about scaling. It can be published in Member Stories & Studies and featured in our Newsletter.
Participant Benefits
- Published on SCoP website (Member Stories)
- Featured in Newsletter (5,000+ subscribers)
- Selected contributions will be featured on the rotating banner on our homepage
Frequency required for a SCoP Ambassador badge: One blog a year
What the SCoP Provides
Exchange on ideas that interest our members
Light copy-editing
Promotion across all SCoP channels
Guidance
Guidelines for blogs, research articles, and tools
This guide defines how ScoP members can become Ambassadors by engaging writing blogs, research articles, or tools for the SCoP. Other avenues for becoming an ambassador include posting on LinkedIn, hosting webinars, and joining our Executive Committee.
Eligibility requirements
After publishing a blog, research article, or tool on the SCoP website, members will maintain their Ambassador status for one year.
Content guidelines
We are very open to a variety of content and purposefully do not make suggestions about specific topics or themes. We have only three rules for content:
- Content must be related to scaling.
- Content cannot be too overtly self-promotional. We want to hear about your work, but in a context that others can learn from. No advertisements please.
- Use respectful and inclusive language.
We encourage bilingual pieces, but all pieces must be accompanied with an English translation. We encourage, but do not require, referencing other pieces produced by the SCoP and its members in your work. The Secretariate reserves the right to conduct a peer review or share research articles with others for peer review. We are happy to review ideas for content and early drafts.
Blogs
Blogs should be between 500 and 800 words. They should be conversational in tone and accessible to non-technical audiences as well as those whose first language is not English. We are most interested in blogs that focus on lessons learned and the practical application of knowledge substantiated through examples. Blogs that place descriptions of programs at the center and only consider lessons learned and practical applications at the end can be less compelling to our audiences.
Research articles
Research articles should be less than 20 pages, but may include appendixes. They must use methods that are appropriate for substantiating the major claims of the piece. Claims that are not grounded in the research itself must be supported through external citations. The use of tables, figures, and sub-headings is highly encouraged to avoid visual overload.
Tools
Tools can support the design, implementation, or evaluation of scaling related projects. Tools must be grounded in research or the authors’ lived experiences and these should be shared to demonstrate the validity of the tool. Tools should be accompanied by clear guidelines on their application and utilization. Tools should not be so burdensome to apply that they become impractical, nor should they be so light-touch that they are unlikely to lead to meaningful insights.
Overview
Overview
- Lead a webinar, or a series, on a scaling topic of your choosing. The webinar will be open to SCoP’s global membership and promoted through all our channels
Participant Benefits
Promoted to 5,000+ members in 127 countries
Recording published on SCoP website
Frequency required for a SCoP Ambassador badge: One webinar a year
What the SCoP Provides
Platform & logistics support
Co-promotion via email & social media
Connection to relevant Working Groups
Guidance
Guidelines for hosting a webinar
This guide defines how SCoP members can become Ambassadors by hosting a webinar. Other avenues for becoming an Ambassador include posting on LinkedIn, writing blogs or research articles, developing tools, or joining the Executive Committee.
Eligibility requirements
After hosting a webinar for the SCoP, members will maintain their Ambassador status for one year.
Guidelines
SCoP webinars are a core platform for convening practitioners, funders, and researchers to share knowledge and advance the practice of scaling. They provide a space to exchange ideas, showcase evidence, and connect a community working toward impact at scale. The SCoP supports members in hosting webinars by providing assistance with the webinar technical, marketing, and registration logistics, while hosts focus on content and speakers.
Initial Concept
SCoP webinars typically run 60-90 minutes and follow a structured preparation timeline. Hosts should submit a concept note at least six weeks in advance, including the:
- webinar title
- background and relevance to scaling
- proposed agenda
- initial draft list of potential speakers/facilitators
- and target date and time.
Timeline
The following timeline describes the necessary actions to ensure your webinar runs smoothly.
- 6 weeks prior: Submit concept note
- 5 weeks prior: Meet with webinar team to assess feasibility and refine structure
- 4 weeks prior: Finalize speakers/facilitators and collect bios and headshots
- 3 weeks prior: Launch initial marketing campaign and open registration
- 2 weeks prior: Confirm final agenda with timings
- 1 week prior: Hold a dry run with all speakers and webinar team
Types of webinars
The table below outlines the types of SCoP webinars, offering guidance on how to structure a session. These formats reflect different ways to engage participants, and help hosts design webinars that are engaging and aligned with the SCoP’s focus on advancing scaling practice.
Webinar Type | Description | Format | Use Case(s) |
Panel Discussion | A moderated conversation involving multiple experts sharing perspectives on a specific topic. | Moderator guides discussion; 3 or 4 panelists; exchange of ideas; Q&A. | Exploring diverse viewpoints, thought leadership. |
Case Study | A deep dive into a real-world example showing how a project, intervention, or innovation was implemented and what results it achieved. | Presentation by one or two speakers; storytelling with data, visuals, and lessons learned; Q&A. | Sharing evidence, demonstrating impact, learning from success/failure. |
“Product” Launch/Demo | Introduction and demonstration of a new tool, report, platform, or initiative. | Overview presentation followed by a live demo; highlights features, benefits, and use cases; Q&A. | Announcing new resources, tools, or initiatives to generate awareness and possibly adoption. |
Town Hall | An interactive forum where organizers or leadership briefly share an update or announcement and then focus on gathering input, questions, and perspectives from the community. | Short update or framing presentation followed by facilitated Q&A, polls, and structured audience input; conversational and participatory. | Collecting feedback, validating direction, surfacing priorities/concerns, strengthening ownership. |
Community Interaction (Breakout Groups) | Small-group discussions that allow participants to engage actively, share experiences, and collaborate. | Breakout rooms; guided discussion questions; facilitators or self-led groups; report-back to plenary. | Peer learning, networking, co-creation, deeper engagement beyond passive listening. |
Training | A structured session aimed at building specific skills or knowledge among participants. | Instructor-led walkthrough; step-by-step guidance; exercises, demonstrations, or live practice; often interactive. | Capacity building, onboarding members, teaching tools/methodologies. |
Overview
Overview
- Co-chair a working group, including hosting webinars, representing member and sectoral interests, and contributing to governance of the SCoP.
Participant Benefits
Promoted to 5,000+ members in 127 countries
A vote in all major strategic decisions for the SCoP
Frequency required for a SCoP Ambassador badge: Active participation in the ExCom.
What the SCoP Provides
An opportunity to influence the international scaling agenda
Guidance
Guidelines for participation in the SCoP Executive Committee
This guide defines how SCoP members can become Ambassadors by joining the Executive Committee (Excom). All Excom members are automatically considered Ambassadors. However, the expectations for engagement as an Excom member are significantly greater than those of the standard Ambassador program. Other avenues for becoming an Ambassador include posting on LinkedIn, writing blogs or research articles, developing tools, or hosting webinars.
Eligibility requirements
Active participation in the Excom is required in order to maintain Ambassador status. Active participation is defined as attending at least half of the Excom meetings in the last year. To become an Excom member, SCoP members must either be representatives of Sustaining Members or Working Group co-chairs.
Structure of the Executive Committee
The Excom consists of representatives of the sustaining members (funders) and working group chairs. The Excom meets virtually 3-5 times a year at the invitation of the SCoP Secretariate to review progress, discuss strategy issues and documents, and review the financial outlook and staffing composition of the SCoP. Members should function as representatives of the broader SCoP community and facilitate partnerships with other relevant organizations and funders. Excom members all have equal opportunity to voice their views and suggestions about the strategic direction of the SCoP. Generally, decisions are made on a no-objections basis, i.e. the Secretariate follows its purposed path forwards unless Excom members object.
Expectations of Working Group Chairs
Most Ambassadors will be able to join the Excom by becoming chairs of a working group. There are currently nine Working Groups:
Agriculture, rural development, and social enterprises | Education |
Nutrition | Monitoring and evaluation |
Youth employment | Mainstreaming scaling |
Climate change | Health |
Fragile states |
|
SCoP members can also suggest the creation of new Working Groups. We generally require two chairs for the creation of a new Working Group.
Working Group chairs are expected to function as representatives of the SCoP membership in their sectoral area. When engaging with the Secretariate, they should highlight scaling topics of relevance to their areas of interest that are likely to resonate with the membership in their areas. Working Group chairs are expected to organize or publish several webinars or reports each year.
Expectations of Sustaining Member representatives
Each organization that pays a Sustaining Membership of USD15,000 a year nominates one person to serve as a representative on the SCoP’s Excom. Representatives are expected to serve as the voice of their organization and the broader community that their organization represents (i.e. if their organization is a bilateral funder, Excom members may share experiences common across bilateral funders). Representatives of Sustaining Members are not obligated to organize webinars or publish on behalf of the SCoP.